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Data Mining and Analytics with SAS
This course introduces students to the use of data mining tools and techniques to solve business problems. Students will be exposed the fundamental principles of data mining and a variety of data mining tools, when to use which tools and techniques for the analysis of data. Techniques for the analysis and interpretation of data will be emphasized.
The course is delivered through in-class lectures and discussions, special guest lectures, case studies, discussion and analysis of industry activities and student presentations.
Mastering Data Mining: The Art and Science of Customer Relationship Management(Michael Berry and Gordon Linoff)
Admission RequirementsStudents must have knowledge of SAS.
Learning Outcomes and Career Opportunities--Explaining the fundamental concepts and business uses of data mining
--Describing the critical aspects of customer data for marketing analytics
--Understanding the role of predictive modeling in business
--Building a predictive model
--Demonstrating the ability to select appropriate techniques for solving business problems
--Understanding the importance of customer segmentation